Exclusive contracts have substantial benefits for Spanish property sellers

WHEN IT COMES TO SELLING your home in Spain, property owners have a great number of choices to make before they place their home on the market.

Selecting a reputable estate agent is one of the most fundamentally important aspects of the sales process, and choosing an established estate agency with an impeccable local reputation will start things off on the right track.

Estate agents on the Costa Blanca vary considerably in their levels of professionalism, local market knowledge, and marketing experience, and these are factors that sellers will usually consider before committing to an agent.

But one of the most crucial and often overlooked aspects of the sales process is the type of sales contract you will be expected to sign with your estate agent. And that can influence not just the final sale price of your home, but also just how quickly you can expect to sell your Spanish property.

The use of exclusive contracts in real estate sales transactions

An exclusive contract (exclusiva) gives a single estate agent the exclusive right to sell a property for an agreed length of time and usually includes a clause prohibiting a private sale. A non-exclusive contract allows you to deal with any number of agents and sometimes scope to negotiate directly with private individuals.

Most sellers usually opt for a non-exclusive sales agreement, choosing to place their property with several agents. But with many real estate agencies in the local area representing sellers numbering in their thousands, making sure your property reaches potential buyers can be a significant challenge.

As an estate agent, we provide the same level of customer service to our clients, regardless of whether sellers sign an exclusive agreement with us or not. However, there are marketing tools at our disposal that we usually reserve for exclusive properties, and these can increase the visibility of your home.

We continue to invest heavily in progressive marketing technologies to ensure that our website, and the portfolio of properties we represent, reach a global audience in six of the most pertinent languages for our local market.

Guaranteed maximum advertising exposure for your property

But as with any business, we have limited time and resources, so it's vital to ensure we use both productively. That's why we choose to invest more of our resources with those sellers that have invested in us exclusively.

This mutually beneficial arrangement allows us to offer clients who sign an exclusive sales agreement unfettered access to our entire marketing arsenal.

We can highlight properties on our website to ensure that they are shown to prospective home buyers with increased prominence, and more frequently than other properties on our website.

We showcase our exclusive properties in new and imaginative ways, often featuring them in our published articles on our website and across our extensive social media channels to maximise exposure of your home (just as we have here, with this simply stunning exclusive apartment in Punta Prima).

Exclusive property listings benefit from the addition of local and lifestyle photos from our exclusive photography catalogue, with each photo taken by trained photographers with professional digital camera equipment capturing the Mediterranean essence of the local area.

Reaching potential property buyers throughout Europe

We can reach more potential buyers by guaranteeing exclusive home sellers a presence on some of Europe´s most prominent overseas property portals and bring the weight of our comprehensive social media channels to bear, with targeted marketing campaigns for individual properties that reach tens of thousands of active users every week.

In addition to our online marketing accomplishments, we have invested in real-world technology such as state-of-the-art video cameras, aerial photography platforms, and innovative production equipment to showcase selected exclusive properties with engaging video content.

But perhaps the single most crucial thing about signing an exclusive contract is exclusivity itself.

There is nothing worse than seeing a property listed with multiple agents or repeated on property portals. It suggests desperation on the part of the seller and results in lower quality, often heavily discounted offers from buyers, ultimately corroding the perceived value of a seller's property.

Exclusivity is safer too. With only one estate agent responsible for your home (and your keys), the responsibility lies solely with the agent you have chosen. You know exactly who to turn to if things go awry.

Sell your Spanish home faster and maximise incoming offer prices

As an estate agent, exclusive properties allow us to work with other legal, reputable, and trusted estate agencies in the area that have a proven track record of reliability. We remain fully responsible for viewings and qualify potential buyers on your behalf before they view.

With more trusted sales agents working towards a successful sale, each bringing their unique skillset, client base, and resources to bear, this extends the possibility of a successful sale.

Put simply, exclusive sales contracts can maximise potential offers, reduce the amount of time a property remains on the market, and grant estate agents the latitude to market your home utilising every tool in the box, giving exclusive properties a significant advantage in an otherwise crowded marketplace.

Find out how we can help you sell your property in Spain. Get in touch with us today and our property experts will prepare a free valuation of your home and create a marketing plan that sells your property as quickly (and as profitably) as possible.

Would you like to see more properties just like this exclusive luxury apartment in Punta Prima? Just follow this link to view complete details of the stunning luxury homes on the market right now.