News: Selling your property in Spain, exclusive sales contracts explained
Written by Inmo Investments - 21 May 2019
Exclusive contracts bring exclusive benefits for property sellers
Is an exclusive sales contract better than a non-exclusive contract?
WHEN IT COMES TO SELLING your home in Spain, property owners have a great number of choices to make before they place their home on the market.
Selecting a reputable estate agent is one of the most fundamentally important aspects of the sales process, and choosing an established estate agency with an impeccable local reputation will start things off on the right track.
Estate agents on the Costa Blanca vary considerably in their levels of professionalism, local market knowledge, and marketing experience, and these are factors that sellers will usually consider before committing to an agent.
But one of the most crucial and often overlooked aspects of the sales process is the type of sales contract you will be expected to enter into with your estate agent. And that can influence not just the final sale price of your home, but also just how quickly you can expect to sell your Spanish property.
The use of exclusive contracts in real estate transactions
An exclusive contract (exclusiva) gives a single estate agent the exclusive right to sell a property for an agreed period of time and usually includes a clause prohibiting a private sale. A non-exclusive contract allows you to deal with any number of agents and sometimes scope to negotiate directly with private individuals.
Most sellers usually opt for a non-exclusive contract, choosing to place their property with a number of agents. But with many real estate agencies in the local area representing sellers numbering in their thousands, making sure your property reaches potential buyers can be a significant challenge.
As an estate agent, we provide the same level of customer service to our clients, regardless of whether sellers sign an exclusive agreement with us or not. However, there are marketing tools at our disposal which we usually reserve for exclusive properties, and these can increase the visibility of your home.
We continue to invest heavily in progressive marketing technologies to ensure that our website, and the portfolio of properties we represent, reaches a global audience in six of the most pertinent languages for our local market.
Selling your property in Spain: cutting-edge marketing
But as with any business we have limited time and resources, so it´s vital to ensure that we use both productively. That´s why we choose to invest more of our resources in those sellers that have invested in us exclusively.
This mutually beneficial arrangement allows us to offer clients who sign an exclusive sales agreement unfettered access to our entire marketing arsenal.
We have the ability to highlight properties on our website to ensure that they are shown to prospective home buyers with increased prominence, and more frequently than other properties on our website.
Exclusive property listings benefit from the addition of local and lifestyle photos from our exclusive photography catalogue, with each photo taken by trained photographers with professional digital camera equipment capturing the Mediterranean essence of the local area.
Sell your Spanish home faster and maximise incoming offer prices
We can reach more potential buyers by guaranteeing exclusive home sellers a presence on some of Europe´s most prominent overseas property portals and bring the weight of our comprehensive social media channels to bear, with targeted marketing that reaches thousands of active users each and every week.
In addition to our online marketing accomplishments, we have invested in real-world technology such as state-of-the-art video cameras, aerial photography platforms, and innovative production equipment that enables us to showcase selected exclusive properties with engaging video content.
But perhaps the single most important thing about signing an exclusive contract is exclusivity itself.
There is nothing worse than seeing a property listed with multiple agents or repeated on property portals. It suggests desperation on the part of the seller and results in lower quality often heavily discounted offers from buyers, ultimately corroding the perceived value of a sellers property.
Put simply, exclusive sales contracts can maximise potential offers, reduce the amount of time a property remains on the market, and allows estate agents the latitude to market your home utilising every tool in the box, giving exclusive properties a significant advantage in an otherwise crowded marketplace.
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